Gamification has gained a ton of attention recently in the online world, especially with eLearning and online casinos. It is often used as a way to engage students and players to build loyalty and to keep people interested in activities. Many people have a hard time seeing how gamification can impact a business, but there are many large companies around the world that are successfully implementing this technique to improve performance, increase sales and retain employees.
When using gamification, one will apply a motivating technique that is taken from traditional games as well as social games and these are applied in a non-gaming environment. An effective program will appear to mimic loyalty programs that are often used in casinos and they actually help to achieve goals within the business by offering engaging activities and rewards that motivate people. Many believe that customers are the only ones who feel engaged and motivated to be loyal to a company, but employees will also benefit when gamification is used. Employees will benefit from programs that help to create environments where they will become recognized for efforts and rewarded for various achievements. This can go far beyond standard wages and employee benefits.
The Human Resource part of a business will also benefit from gamification as incentives to reward employees when they complete tasks, which can sometimes be mundane.
Learning Management Systems with Gamification
Many people think that gamification will only help in terms of recruitment, but HR is able to get into the game in many different ways. Gamification has the potential to change employee training completely and make it a fun and engaging process that can be enjoyed. Interactive games can be used to increase employee participation and this will allow educational content to be transferred in an appealing way instead of through common training methods. With gamified learning, old content can be reworked to appear new and exciting, which can provide an imaginative approach to teaching so that employees are more involved, motivated and engaged.
When learning is done by using game concepts, it becomes an engaging activity instead of a training process. The entire learning experience can be enhanced and businesses often see much more involvement from employees when there is a rewards system that is put into place. Gamification can benefit a business on so many levels and in the world of HR, it can be one of the most powerful tools available.
The benefits of using gamification in HR is becoming more clear as more and more companies use the technique. It not only motivates employees but also provides incentives for the HR team as well as managers at all levels. Gamification is not just about making things more fun but is an entire approach to creating a more positive workplace and tapping into the skills of everyone involved by offering rewards and recognition that may not have existed prior to the use of gamification.
Connecting Gamification with HR
In terms of HR, gamification can have many impacts on various areas including benefits administration, health and wellness programs, recruitment and engagement of employees. While some of the applications may feel simple, the business will benefit from the return on engagement. In most cases, gamification will happen at a digital level and every interaction will create some data that can be used by employees to modify the current work environment or to be able to offer better support to employees.
Many of the largest companies in the world are using gamification to change how they work, such as Google, Accenture and Microsoft. As these companies are able to show an increase in engagement and recruitment, other companies will follow suit and will be more prone to accept gamification and the implementation process.
Avoiding Barriers When Adopting Gamification
Even though there have been many great success stories, many companies are still hesitant when it comes to implementing gamification. There are many industry challenges that can be faced by a business and when gamification is used, it can help overcome many of these challenges. There are some common barriers that are faced when trying to make use of gamification and it is important for any business to learn how to avoid these barriers so they can successfully use the technique.
One belief that companies need to avoid is thinking that gamification is too expensive. It may incur additional costs, but a business does not need to develop a full game or any gaming software to benefit from gamification. Simple changes in leadership can be used to apply gamification principles in an effective manner.
Many businesses also think that older executives within the company will not accept the strategy being used. Some old-school management members may not have a full understanding of gamification or approve of its use in the workplace. The best thing to do is check with these people to see how they feel and try to involve them more in the process so they can understand how it works and the benefits that can be enjoyed.
There can also be a lack of understanding by all employees and managers as to how gamification will work and affect the workplace. By explaining the process and showing how there can be rewards, it is possible to make everyone understand the changes that will be happening and how they can benefit the company as a whole as well as every single person involved.
When using gamification, each business will have to choose strategies and techniques that meet their own goals, so it can vary. However, the game concepts must always align with current and projected goals and help to achieve real-world results.