Employee Engagement Through Gamification

When it comes to achieving business success, operational efficiency is a critical factor in each and every industry. With so much competition, advances in technology on a regular basis and the ever-changing business scenarios, it is essential for any organization to be on top of their game at all times. Unfortunately, many studies have revealed that a number of employees do not find their jobs to be engaging and they have little enthusiasm in regards to tasks. This results in a low commitment to the workplace. The relationship between employee engagement and productivity is one that needs much focus and many companies are trying to implement different ways to engage their employees so that they will be more inclined to increase performance.

By using gamification, businesses are able to push employees to a different level where they will exceed their current performance. By adding game elements to the workplace, employees are more motivated to give their best since they will be receiving rewards or recognition along the way.

A drawing of a man and coins

Employment and Gamification

Tying into Human Nature

The use of gamification is all about providing leverage of the desires and objectives of an employee and to provide them with incentives no matter what task or challenge they are facing. This will motivate them to enhance their performance so that they can achieve different goals or fulfill those desires. Gamification is about the analyzation of expectations from the business and what employees want from the business in return. The proper use of gamification will allow the company to set incentives that will assist employees in achieving goals and completing required tasks.

When gamification is used, it will involve basic psychology, where individuals will strive to complete things because there are perks and rewards at the end. Humans have found games to be engaging for many years and with gamification, these same elements are used to drive a person to excel and to give all they have. Humans have a goal to master an art or a practice and to achieve those goals, so when gamification is introduced to the workplace, employees immediately become interested and more engaged because they know there is something for them to earn by meeting deadlines, achieving company goals and so on.

In the business setting, gamification can be looked at as an enterprise tool. The company will have to have a complete understanding of their own capabilities as well as those of the employees. Implementing g gamification in the right way will largely depend on the ability to think in a broad sense and to have a psychological understanding of employees. The whole process results in more motivation by providing incentives that make employees feel they are part of the company and its overall goals.

Inforgraphic about the hunam side of gamification

People React to Gamification

Major Motivators

It is not always easy to motivate employees and increase efficiency. However, the ability to maximize potential and drive them to exceed their current capabilities can be done by motivating them. There are multiple sources of motivation that can be used and these will vary per company. Each business is different in terms of characteristics, so what works for one may not work for another. Here, we discuss the main motivators that are successfully used when gamification is implemented.

The desire to succeed is the most common motivator and is an easy one to understand. Most employees tend to be very competitive and will be driven to achieve personal success. Work can become a challenge and they will feel determined to overcome that challenge. A number of employees will have the desire to compete with others and will also want to beat their own personal records.

The sense of progress is another major motivator. Many people will not be motivated if they do not see constant progress. Employees will be driven when they know their performance has led to progress. With gamification, the use of charts, tables and a point system is a great way to motivate employees to continue with their performance or enhance it.

The ability to feel intelligent will motivate just about anyone. When an employee feels they have more knowledge than another person, they will be more inclined to engage, be motivated and provide better performance within the company.

Finally, the need for an association is a motivational factor and employees want to feel they are needed in the company. The sense of being associated with a company will drive many people to continue delivering as they feel they add value and have an individual role in the success of the business.

A drawing of a man going up the stairs

Gamification Motivators

How Companies Benefit from Gamification

When gamification is applied in an effective manner, it can provide any amazing benefits for the company as well as all individual employees. Each employee will want to be recognized for their performances, so when gamification is used, they will be able to achieve goals and receive rewards for different tasks. Most people like to be rewarded for what they do and by implementing a rewards system in the workplace, engagement and motivation will be increased. It can also make mundane tasks more enjoyable because there is something to gain in the end.

Employees benefit in a personal level and the company will benefit as a whole by enjoying better marketing, more effective customer service, better sales and more. There are many great benefits to using gamification and when it is used correctly, it can provide a fun and engaging environment for everyone involved, thus making work more enjoyable and employees will have more of a drive to succeed and meet goals. Gamification is now one of the top tools used by major companies all over the world and it has resulted in desirable outcomes.

An infographic about gamification benefits for business

Benefits for Businesses