Over the past few years, gamification has become a very popular tool that is commonly used by small and big businesses. It is often used in human resources as a way to engage, teach, retain and reward employees. A number of gamified concepts and techniques are now being used in an HR process, where the essence of gaming and various techniques are used in a real-world environment to help with learning, recruiting and development and it has also been shown to be a cause for a huge increase in performance, sales and even customer service.
When using gamification, a business will take different game mechanics and techniques and apply them in a non-gaming environment. This can be done by taking an assortment of fun, competition, action and design and applying all of these through various mechanics like badges, point systems and leaderboards. Gamification is not the use of games in a business. Instead, it focuses on expanding an experience or a process that already exists in the business instead of having to build something from the ground up. While it is not a game and does not involve playing games, it is a game changer and is one of the top tools that is being used by some of the most successful businesses in the world.
How Gamification Benefits Business
Each and every company that is in business will want their employees to offer the best possible performance and to reach their individual potential to be motivated, engaged and productive at all times. A company will often have a main goal of engaging and motivating their employees to improve in areas of expertise and to be more effective in the way they work.
Gamification can deliver amazing results and can be used to promote performance and boost overall sales and results of production. There are four different aspects that will be affected when gamification is used. The first is engagement. The engagement of employees has been linked to business outcomes and a lack of engagement can be a huge drawback. With gamification, employees will have the ability to track their progress and understand their different strengths and weaknesses. With visible goals and achievements, employees are more apt to perform better and give more to the company.
The second aspect is learning and onboarding. Gamification can be used as a teaching and learning tool and can help educate employees on new products or new company policies. With gamified learning, there will be completion tasks. Onboard learning activities are generally short in nature and the knowledge obtained will be used for upcoming assignments. This can be fun and a very easy way to help any new employees adapt to the workplace and prepare for their job.
Adaptation to change is another aspect and a business will always have to adapt to changing technology, changes in the market and economic changes. If employees are not motivated and are not part of these changes, the business will not be successful. By using gamification, the business can provide competitions for employees and this will help them stay productive and adapt to these changes as they occur.
Finally, there is alignment with organizational goals and this is very important. Gamification will help improve and drive behavior and measure those actions. The process will focus on activities that will increase sales or promote a desired behavior of the employee.
Why Gamification Works
Gamification is a proven process that will help any business and keep employees motivated. It taps into motivators that will engage all employees, which can lead to retention and better performances in the workplace. With many companies, there is a serious problem with the lack of engagement from employees and if they are not motivated to do their best and achieve goals, the business will suffer losses. When gamification is used properly it can lead to great success and it will provide users with motivation to do things. It will also give users the ability and the tools needed for them to carry out a task and will provide users with a cue or a specific trigger to complete an action.
If these various conditions are met, gamification can actually change the behavior of employees as well as managers, which will create more motivation and enhance engagement. Based on previous studies, more than 70% of all business transformation efforts are a failure because there is a lack of engagement. Companies need to provide different incentives and by using gamification, the same techniques that are used by game developers are used to keep employees interested and more apt to achieve goals.
What Makes Games Compelling?
Games as we know them are a great way to pass time, relieve stress and meet goals. With many types of games, there is something that will meet the needs of everyone and when gaming techniques are used in a business, the end results are the same. With games, the player will want to complete tasks to advance to new levels, unlocking more game features and receiving rewards. The same is true when gamification is used. It becomes a compelling thing that will drive employees to perform as well as they can because they know there will be a reward in the end.
With some games, players have to work with others to achieve a common goal and the same is true in a work environment. Gamification helps to motivate employees to work as a team to achieve goals that will provide them with the best end results. This not only benefits employees as they can receive rewards, points, and more, but also helps the company meet higher sales, provide better support and offer better products because employees are always working to be the best they can be.